Pepsico selects Barcelona for its new global Digital Hub

The US company Pepsico selected Barcelona to establish its first digital hub in Europe. This hub will serve as a Center of Excellence for PepsiCo Global Digitalization priority programs and will employ nearly 400 people. Furthermore, the hub in Barcelona will also act as an incubator for solutions to stimulate an internal culture change that will help drive innovation in the long term.

PepsiCo chose Barcelona because it is one of the most important hubs in Europe. An innovative city with a rich and diverse ecosystem formed by ‘start-ups’, technology centres, ICT companies and universities as well as its ability to create and retain digital talent. Barcelona is becoming a preferred place for international talent where more than 29% of digital professionals come from abroad.

More and more tech major companies keep choosing Barcelona as the place to develop their international operations.

«We strategically chose Barcelona and Dallas because they are truly innovative cities with top notch talent, world-class education systems and fully-developed regional infrastructures”, said Athina Kanioura, Chief Strategy & Transformation Officer at PepsiCo.

The company focuses its recruitment process in Barcelona on searching specific profiles such as Data Scientists, Machine Learning Engineers, Data Engineers, Service Designers and Product Managers.

According to PepsiCo, with these new digital capabilities customers will have improved access to real-time sales and inventory data; consumers will benefit from consistent product availability at the right place, right time and right price; and employees will utilize predictive decision-making tools, giving them the ability to manage more complexity with enhanced efficiency.

«Our Digital Hubs will support PepsiCo’s efforts to be an even faster, stronger and better company,» said Kanioura. «By creating an agile and dedicated environment where innovation will thrive, our talent will have the opportunity to lead work that will reach global scale and have a significant impact for PepsiCo for many years to come.»