/ Digital Tech in Barcelona
Over the last years, international corporations have chosen Barcelona as their headquarters for innovation, new digital business models, logistics or customer service global offices.
The access to highly talented professionals, an adaptive and creative workforce as well as the ability to attract international talent to the city has nurtured their operations over the years.
Major companies continue to choose Barcelona to build their innovation, digital and sales hubs for continental Europe or even the world
/ NESTLÉ
The Nestlé Group sets up its Global Digital Hub in Barcelona.
Nestlé’s Global Digital Hub serves from Barcelona all of the group’s companies across the globe. It is the company’s worldwide technological centre and where the Swiss multinational is undergoing its entire digital transformation.
The hub is focused on working on AI, next generation tech, or digital tech and the premises are shared with Nestlé Purina Studios which also has its European Digital Hub.
The centre brings together more than 600 experts from 50 different countries with skills covering the whole range of IT fields, from connected teams to artificial intelligence, as well as new generation technology and digital finances, among others.
/ HP
HP has its largest industrial 3D printing and digital manufacturing centre of excellence based in Barcelona
HP with the Digital Manufacturing Centre of Excellence brings together hundreds of the world’s leading additive manufacturing experts in more than 150,000 square feet of cutting-edge innovation space to transform the way the world designs and manufactures.
Leaders such as BASF, GKN Metallurgy, Siemens, Volkswagen and others across the automotive, industrial, healthcare, and consumer goods sectors collaborates with HP on new 3D printing and digital manufacturing innovations at the centre located in Barcelona.
Facebook has in Barcelona the base of their centre for data monitoring and fake news detection.
The American tech giant occupies a 9.000 sqm office that employs a variety of different and multilingual profiles, from community managers to psychologists, to combat fake news through a new 500 multilingual staff centre in Barcelona’s Glòries Tower, the 22@ tech districts’ architectural landmark.
/ SAP
Barcelona hosts the Digital Hub of EMEA for SAP, one of the world’s leading producers of software for the management of business processes
The German multinational chose Barcelona as their base for supporting the digital transformation and innovation journey of their customers by offering a cutting edge digital presence with focus on IoT, Big Data and Cloud Computing amongst other technologies.
Thanks to this hub SAP aims to offer services to mid-market customers across EMEA South & North though their International Commercial Sales Center also under the same premises. The company counts with a team of +500 international and culturally diverse employees.
These offices based in 22@ district occupy 1.542 sqm that also include a unique space called Experience Center Barcelona, a place that embraces innovation and the use of smart technology by creating an inspirational setting where clients and stakeholders can come together meet and engage.
/ AMAZON
The e-commerce giant has chosen Barcelona to serve SMEs through a multilingual Service Center for Amazon Marketplace
Amazon has opened in Barcelona a multilingual Service Center to support businesses in France, Italy and Spain. The centre employs more than 500 people that will provide world-class assistance to the growing number of Amazon Sellers in Southern Europe.
“Barcelona is an ideal location for our new research and development centre. It has a large network of universities, and the city’s quality of life makes it also a highly appealing destination for international talent.”
François Nuyts
Vice president and country manager of Amazon Spain and Italy (2005-2018)
Facebook has in Barcelona the base of their centre for data monitoring and fake news detection.
The American tech giant occupies a 9.000 sqm office that
employs a variety of different and multilingual profiles, from community managers to psychologists, to combat fake news through a new 500 multilingual staff centre in Barcelona’s Glòries Tower, the 22@ tech districts’ architectural landmark.
/ AUTODESK
The American multinational software corporation Autodesk (NASDAQ) established in Barcelona its European Sales Hub.
This centre, which employs more than 150 people, serves all countries in the europe zone as well as Switzerland, Norway and Island.
Its Senior Vice President Global Territory Sales, Roland Zelles noted that the company chose Barcelona mainly for the ability of the Catalan capital to attract foreign talent, for its quality of life, and its accessibility.
The availability of highly skilled talent, with a wide range of profiles, is one of the strengths of Barcelona’s ecosystem.
Barcelona also stands out for its excellent university system (more than 265,000 students from which +30% are international).
Key Facts
/ 10th most attractive city in the world for digital talent and the 4th in Europe
/ 2ª European city in number of software developers
/ 8th European City and the 21st world city for technology
/ + 29% digital professionals come from abroad (11% come from London)
/ ICT sector:
Source: Digital Talent Overview 2021. Barcelona Digital Talent
Source: The ICT Industry in Catalonia 2021. ACCIÓ
Source: Barcelona. Your partner for a lifetime project, 2020. Barcelona Activa
Barcelona has an unparalleled startup culture and international community
The Barcelona startup scene is made up of a rapidly growing and constantly evolving community of talented, international professionals and forward-thinking organizations. Entrepreneurs, both local and from abroad, thrive in Barcelona: yet another example of the city’s innovative capacity.
Key Facts
/ 4th startup hub in Europe
/ +1,700 startups (+60% related to technology)
/ 5th European scaleups ecosystem
Source: Analysis of the Barcelona & Catalonia Startup Hub, 2020. ACCIÓ
The powerful entrepreneurship ecosystem of Barcelona catches the attention and interest of giant multinational companies such as Apple, Take-Two or Airbnb, being the main buyers of Barcelona based startups.
Apple:
Apple acquired Vilynx, a startup specializing in advanced artificial intelligence and computer vision technology that may help the iPhone maker improve its own AI across a number of apps and services.
Take-Two:
In 2017, the American video game Take-Two (NASDAQ) acquired the Catalan startup Socialpoint, a world-renowned game developer and publisher, specialized in mobile gaming.
Airbnb:
Airbnb bought the Barcelona-based travel startup Trip4Real (a marketplace of experiences for tourists).
Barcelona is a global target for technological investment
The ICT Industry led foreign investment in Barcelona in 2020 in terms of projects implemented (27.9% of all investment projects).
Key Facts
/ 2nd best strategy in Europe to attract tech investments
/ Best worldwide tech city that is not a national capital
/ 7th region in Western Europe in the number of tech projects
/ 5th region in Western Europe in job creation
/ 8th in Western Europe capital Investment
Source: Financial Times, 2020
Source: Savills, 2019
/ Software
Adobe
Apple
Autodesk
SAP
Sage
Microsoft
AWS
ERNI
Mitek
Sas
Siemens
Avanade
Vmware
Ingram
Dynatrace
Veeva
Nexica
Bmc
Getronics
Red Hat
Oracle
Yuki
Symantec
Inbenta
Unisys
Brightsight
Scytl
Salesforce
Crowdstrike
Hitachi
/ Hardware
Acer
IBM
Cisco
Ricoh
HP
Asus
Lenovo
Epson
Fujitsu
NEC
Tecsidel
Xerox
NetApp
D-Link
ID Grup
Broadcom
Circutor
/ Videogames
King
Scopely
Socialpoint
IGG
Bandai Namco
Ubisoft
Play Stark
G51
Virtual Age
Titutiech
Lince Works
Herobeat
Nomada
Tripledot
Digital Legends
Activision Blizzard
Chartboost
Tiltingpoint
Paradox Interactive
Novorama
Larian Studios
Tap Tap Tales
Chloroplast Games
Abylight Studios
Blitworks
Game Troopers
/ E-commerce
Amazon
eDreams
Allibaba
Leto
Adevinta
Privalia
Booking
Glovo
Wallapop
Westwing
Zalando
Ebay
ByHours
Ulabox
TravelPerk
Socialcar
Moodle
PromoFarma
ElTenedor
Degusta Box
Mytheresa
/ Serv & Consult
Everis
McKinsey & Company
Indra
OliverWyam
Accenture
KPMG
T-Ssystems
Boston Consultinng Group
Pricewaterhourse Coopers
Zurich
Webhelp
Teleperformance
NTT Data
Atos
Nae
Capgemini Engineering
Alef & Maqroll
NSC
OliverWyman
Engineering
Castinfo
Atos
Allianz
GFT
Deloitte
Gartners
Opentrends
Nae
Cognizant
Sopra Steria
Impala Network Solutions
Kearney
Ernst & Young
Fihoca
SQLI Digital Experience
Seidor
Adesso
FHIOS
/ Telecom
Cellnex
Siemens
Telefónica
Vodafone
Ericsson
Orange
NTT Communications
Soprano
Alpha
Huawei
Neutroon
Parlem
Movistar
British Telecom
Colt
03/
European Finance & Programmes
/ European Funding Opportunities
/ Next Generation EU 2021/27
/ Horizon Europe 2021/27
/ Digital Progamme 2021/27
We collaborate with you in three steps:
01 / Opportunity Definition
02 / Project Definition
03 / Project Building
01/ Opportunity Definition
We help you to consider
Barcelona as the place to be.
You share with us your goals, your expansion plans and your needs. We prepare a draft of the possible scenarios to analyze and how the Barcelona & Partners value proposition can help you make the decision.
At the first stage of our relationship, we want to help you navigate through the value proposition of our city, understanding its full potential. We can also help by defining the opportunity: from the analysis of your business objectives to the draft of feasible scenarios.
02/ Project Definition
We collaborate with you in
defining the project.
We understand the importance of a corporate investment operation.
We are willing to support in key aspects of the project definition phase:
03/ Project Building
