/ Digital Tech in Barcelona

Barcelona is the place where technologies emerge from the convergence of big ideas, collaboration, talent and tinkering.
 
Today, the city is developing internationally recognized projects in the sector, becoming a digital hub for startups and corporations creating innovation and excellence centres in the city. 
Topics
AI & Deep Learning
Social Networks
Cybersecurity
Cloud &
Edge Computing
01/
Key Aspects
01/ Key Aspects
Barcelona, the European hub for innovative companies

Over the last years, international corporations have chosen Barcelona as their headquarters for innovation, new digital business models, logistics or customer service global offices. 

The access to highly talented professionals, an adaptive and creative workforce as well as the ability to attract international talent to the city has nurtured their operations over the years.

Major companies continue to choose Barcelona to build their innovation, digital and sales hubs for continental Europe or even the world


/ NESTLÉ

 

The Nestlé Group sets up its Global Digital Hub in Barcelona. 

 

Nestlé’s Global Digital Hub serves from Barcelona all of the group’s companies across the globe. It is the company’s worldwide technological centre and where the Swiss multinational is undergoing its entire digital transformation.

 

 

The hub is focused on working on AI, next generation tech, or digital tech and the premises are shared with Nestlé Purina Studios which also has its European Digital Hub.

 

 

The centre brings together more than 600 experts from 50 different countries with skills covering the whole range of IT fields, from connected teams to artificial intelligence, as well as new generation technology and digital finances, among others.


/ HP

 

HP has its largest industrial 3D printing and digital manufacturing centre of excellence based in Barcelona

 

HP with the Digital Manufacturing Centre of Excellence brings together hundreds of the world’s leading additive manufacturing experts in more than 150,000 square feet of cutting-edge innovation space to transform the way the world designs and manufactures.

 

Leaders such as BASF, GKN Metallurgy, Siemens, Volkswagen and others across the automotive, industrial, healthcare, and consumer goods sectors collaborates with HP on new 3D printing and digital manufacturing innovations at the centre located in Barcelona.

 

Facebook has in Barcelona the base of their centre for data monitoring and fake news detection. 

 

The American tech giant occupies a 9.000 sqm office that employs a variety of different and multilingual profiles, from community managers to psychologists, to combat fake news through a new 500 multilingual staff centre in Barcelona’s Glòries Tower, the 22@ tech districts’ architectural landmark.


/ SAP

 

Barcelona hosts the Digital Hub of EMEA for SAP, one of the world’s leading producers of software for the management of business processes

 

The German multinational chose Barcelona as their base for supporting the digital transformation and innovation journey of their customers by offering a cutting edge digital presence with focus on IoT, Big Data and Cloud Computing amongst other technologies.

 

Thanks to this hub SAP aims to offer services to mid-market customers across EMEA South & North though their International Commercial Sales Center also under the same premises. The company counts with a team of +500 international and culturally diverse employees.

 

These offices based in 22@ district occupy 1.542 sqm that also include a unique space called Experience Center Barcelona, a place that embraces innovation and the use of smart technology by creating an inspirational setting where clients and stakeholders can come together meet and engage.


/ AMAZON

 

The e-commerce giant has chosen Barcelona to serve SMEs through a multilingual Service Center for Amazon Marketplace 

 

Amazon has opened in Barcelona a multilingual Service Center to support businesses in France, Italy and Spain. The centre employs more than 500 people that will provide world-class assistance to the growing number of Amazon Sellers in Southern Europe.

 

“Barcelona is an ideal location for our new research and development centre. It has a large network of universities, and the city’s quality of life makes it also a highly appealing destination for international talent.” 

 

François Nuyts

Vice president and country manager of Amazon Spain and Italy (2005-2018) 


/ FACEBOOK

 

Facebook has in Barcelona the base of their centre for data monitoring and fake news detection. 

 

The American tech giant occupies a 9.000 sqm office that 

employs a variety of different and multilingual profiles, from community managers to psychologists, to combat fake news through a new 500 multilingual staff centre in Barcelona’s Glòries Tower, the 22@ tech districts’ architectural landmark.


/ AUTODESK 

 

The American multinational software corporation Autodesk (NASDAQ) established in Barcelona its European Sales Hub. 

 

This centre, which employs more than 150 people, serves all countries in the europe zone as well as Switzerland, Norway and Island.

Its Senior Vice President Global Territory Sales, Roland Zelles noted that the company chose Barcelona mainly for the ability of the Catalan capital to attract foreign talent, for its quality of life, and its accessibility.

Sett up a business in Barcelona
01/ Key Aspects
Barcelona has gained ground as a pole of attraction for digital talent

The availability of highly skilled talent, with a wide range of profiles, is one of the strengths of Barcelona’s ecosystem. 

 
Barcelona’s digital talent is specialized in the areas of web development and mobile applications, UX / UI design and CRM and ERP consultants. These four specialties add up to more than 61,000 professionals, 73% of the 
city’s technological talent.

Barcelona also stands out for its excellent university system (more than 265,000 students from which +30% are international).

 

Key Facts 

/ Top 10 best cities in the world for digital experts

/ 2ª European city in number of software developers

/ 8th European City and the 21st world city for technology 

/ + 29% digital professionals come from abroad (11% come from London)  

/ ICT sector:

  • 129,000 jobs
  • 16,500 companies with staff working in ICTs
  • 19 Bn € turnover
01/ Key Aspects

Barcelona has an unparalleled startup culture and international community

The Barcelona startup scene is made up of a rapidly growing and constantly evolving community of talented, international professionals and forward-thinking organizations. Entrepreneurs, both local and from abroad, thrive in Barcelona: yet another example of the city’s innovative capacity. 

 

Key Facts

/ 4th startup hub in Europe
/ +1,700 startups (+60% related to technology) 

/ 5th European scaleups ecosystem 

Source: Analysis of the Barcelona & Catalonia Startup Hub, 2020. ACCIÓ

 


The powerful entrepreneurship ecosystem of Barcelona catches the attention and interest of giant multinational companies such as Apple, Take-Two or Airbnb, being the main buyers of Barcelona based startups. 

 

 

Apple: 

Apple acquired Vilynx, a startup specializing in advanced artificial intelligence and computer vision technology that may help the iPhone maker improve its own AI across a number of apps and services.

 

 

Take-Two: 

In 2017, the American video game Take-Two (NASDAQ) acquired the Catalan startup Socialpoint, a world-renowned game developer and publisher, specialized in mobile gaming. 

 

 

Airbnb: 

Airbnb bought  the Barcelona-based travel startup Trip4Real (a marketplace of experiences for tourists). 

01/ Key Aspects

Barcelona is a global target for technological investment

The ICT Industry led foreign investment in Barcelona in 2020 in terms of projects implemented (27.9% of all investment projects). 

 

Key Facts

 

/ 2nd best strategy in Europe to attract tech investments

/ Best worldwide tech city that is not a national capital

/ 7th region in Western Europe in the number of tech projects

/ 5th region in Western Europe in job creation

/ 8th in Western Europe capital Investment

Source: Financial Times, 2020

Source: Savills, 2019

02/
Barcelona’s Digital Tech Ecosystem Presence of international tech companies in Barcelona
02/
Barcelona’s Digital Tech Ecosystem Presence of international tech companies in Barcelona

/ Software

Adobe

Apple

Autodesk

SAP

Sage

Microsoft

AWS

ERNI

Mitek

Sas

Siemens

Avanade

Vmware

Ingram

Dynatrace

Veeva

Nexica

Bmc

Getronics

Red Hat

Oracle

Yuki

Symantec

Inbenta

Unisys

Brightsight

Scytl

Salesforce

Crowdstrike

Hitachi

/ Hardware 

Acer

IBM

Cisco

Ricoh

HP

Asus

Lenovo

Epson

Fujitsu

NEC

Tecsidel
Xerox

NetApp

D-Link

ID Grup

Broadcom

Circutor 

/ Videogames 

King

Scopely

Socialpoint

IGG

Bandai Namco

Ubisoft

Play Stark

G51

Virtual Age

Titutiech

Lince Works

Herobeat

Nomada

Tripledot

Digital Legends

Activision Blizzard

Chartboost

Tiltingpoint

Paradox Interactive

Novorama

Larian Studios

Tap Tap Tales

Chloroplast Games

Abylight Studios

Blitworks

Game Troopers

/ E-commerce 

Amazon

eDreams

Allibaba

Leto

Adevinta

Privalia

Booking

Glovo

Wallapop

Westwing

Zalando

Ebay

ByHours

Ulabox

TravelPerk

bodas.net

Socialcar

Moodle

PromoFarma

ElTenedor

Degusta Box

Mytheresa

/ Serv & Consult

Everis 

McKinsey & Company

Indra

OliverWyam

Accenture

KPMG

T-Ssystems

Boston Consultinng Group

Pricewaterhourse Coopers

Zurich

Webhelp

Teleperformance

NTT Data 

Atos

Nae

Capgemini Engineering

Alef & Maqroll

NSC

OliverWyman

Engineering

Castinfo

Atos

Allianz

GFT

Deloitte

Gartners

Opentrends

Nae

Cognizant

Sopra Steria

Impala Network Solutions

Kearney

Ernst & Young

Fihoca

SQLI Digital Experience

Seidor

Adesso

FHIOS

/ Telecom

Cellnex

Siemens

Telefónica

Vodafone

Ericsson

Orange

NTT Communications

Soprano

Alpha

Huawei

Neutroon

Parlem

Movistar

British Telecom

Colt

03/
European Finance & Programmes

 

/ European Funding Opportunities

/ Next Generation EU 2021/27

/ Horizon Europe 2021/27

/ Digital Progamme 2021/27

Barcelona through its activities and institutions has full access to EU funding instruments.


Next Generation EU (2021-2027)
140 Bn€ (Spain)
Horizon Europe (2021/27)
25.9 Bn€
  • Global Challenges & European Industrial Competitiveness (Cluster 4: Digital, Industry & Space)
    15.3 Bn€
  • European Innovation Council
    10.6 Bn€
Digital Europe Programme (2021/27)
7.6 Bn€
  • High Performance Computing
    2.2 Bn€
  • Artificial Intelligence
    2 Bn€
  • Cybersecurity
    1.7 Bn€
  • Advanced Digital Skills
    0.6 Bn€
  • Ensuring a wide use of digital technologies across the economy and society
    1.1 Bn€
Source: European Commission, Horizon Europe
Barcelona through its activities and institutions has full access to EU funding instruments.
Next Generation EU (2021-2027)
140 Bn€ (Spain)
Horizon Europe (2021/27)
25.9 Bn€
  • Global Challenges & European Industrial Competitiveness (Cluster 4: Digital, Industry & Space)
    15.3 Bn€
  • European Innovation Council
    10.6 Bn€
Digital Europe Programme (2021/27)
7.6 Bn€
  • High Performance Computing
    2.2 Bn€
  • Artificial Intelligence
    2 Bn€
  • Cybersecurity
    1.7 Bn€
  • Advanced Digital Skills
    0.6 Bn€
  • Ensuring a wide use of digital technologies across the economy and society
    1.1 Bn€
Source: European Commission, Horizon Europe
04/
Our Method  

We collaborate with you in three steps:

01 / Opportunity Definition
02 / Project Definition
03 / Project Building

01/ Opportunity Definition

We help you to consider
Barcelona as the place to be.

You share with us your goals, your expansion plans and your needs. We prepare a draft of the possible scenarios to analyze and how the Barcelona & Partners value proposition can help you make the decision.

At the first stage of our relationship, we want to help you navigate through the value proposition of our city, understanding its full potential. We can also help by defining the opportunity: from the analysis of your business objectives to the draft of feasible scenarios.

02/ Project Definition

We collaborate with you in
defining the project.

We understand the importance of a corporate investment operation.

 

We are willing to support in key aspects of the project definition phase:

  • Screening of partnership opportunities with local ecosystem
  • Financing facilities
  • Location analysis

03/ Project Building

We do support you in the
execution of your landing project.
  • Access to a project specific key account manager
  • Liaison with business landing agencies
  • Advice on developing public and private partnerships
  • Enablement of quality service providers
  • Support in sourcing and recruiting top talent
05/
Brochure
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05/
Brochure
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