Barcelona is becoming one of the trend hotspots for multinational corporations, such as Festo, the global player in automation and technical education, that has decided to open its Global Digital Sales Hub in Barcelona. With its dynamic environment and the start-up metropolis, the city offers the best conditions for this.
Barcelona is one of the trends hotspots
Among the more than 250 delegations that Festo has around the world, the multinational has chosen Barcelona as the headquarters of its new hub for its dynamism, its link with digital trends and the local and international talent present in the city.
In addition to the headquarters in Germany, the hub is another base in the area of digital sales with a strong focus on analytics and innovation. This allows Festo to pick up on new trends very quickly with developers on site and test them in pilot projects together with the Spanish national company and its customers.
The German company has made an investment of almost 3 million euros for the implementation of the Digital Sales Hub, which will employ 50 people and its activity is divided into four functional areas: Data Analyst, programming, Customer Care and Innovation. The activity of the Barcelona-based hub is directly connected to the company’s headquarters in Germany, which supports the more than 250 delegations that Festo has around the world.