We are proud to share that The Place Brand Observer has published an in‑depth interview with our CEO, Montserrat Puig. The conversation explores Barcelona’s strategic positioning as a global hub for talent, investment, and innovation, and sheds light on the work behind building and sustaining a world‑class innovation ecosystem.
In the interview, Montse discusses how Barcelona & Partners connects international companies, investors, and talent with the city’s vibrant business ecosystem, reinforcing not only economic growth but also the quality of life that makes Barcelona uniquely attractive to global professionals. She highlights the importance of sector specialisation, collaboration between academia and industry, and the strategic vision needed to balance economic opportunity with long‑term sustainability.
The interview appears in the Place Brand Leaders Yearbook, the annual reference publication by TPBO that gathers case studies, expert insights, and leadership perspectives from around the world. The 2026 edition continues TPBO’s tradition of showcasing pioneering cities, regions, and leaders shaping the future of place reputation and competitiveness.
The Place Brand Leaders Global Yearbook 2026 is a leading annual resource on place branding, city reputation, and economic development strategies. It features case studies, industry interviews, and emerging trends on promoting destinations for investment, tourism, talent, and innovation. The publication reaches a highly senior global audience through its digital platform, with a selective print edition distributed at major international events.
Read the full interview to discover Montse’s views on what makes cities competitive today and how Barcelona is evolving as a leading destination for innovation, talent, and investment.