At Barcelona & Partners we hosted the Barcelona–New York Summit: Barcelona, the Launchpad for Your European Expansion at the IESE campus in New York—an inspiring gathering that brought together business leaders, innovators, and global partners shaping the future of international growth.
The summit provided a valuable platform to explore why Barcelona has become a strategic destination for global investment, particularly for companies operating in digital technologies, deep tech, audiovisual production, and life sciences. Through engaging discussions and expert insights, speakers and moderators highlighted the factors that make Barcelona an increasingly compelling choice for companies looking to expand into Europe.
Among the city’s key strengths, participants emphasised Barcelona’s world-class talent pool, its vibrant and connected innovation ecosystem, and the strong public–private collaboration that supports fast market entry and sustainable scaling. These elements position Barcelona not only as a gateway to Europe, but also as a city where international companies can grow, innovate, and build long-term value.
At Barcelona & Partners, we remain firmly committed to strengthening the transatlantic bridge and supporting international companies as they assess Barcelona for European expansion, R&D activities, and long-term growth strategies. Events like this summit play a crucial role in fostering dialogue, building trust, and creating opportunities for collaboration across ecosystems.
Barcelona Lights Up Times Square
One of the most iconic moments of the week took place in the heart of New York City. During the summit, Barcelona took centre stage in Times Square, where Barcelona & Partners showcased the city through a video highlighting its strengths as a dynamic hub for talent, innovation, and investment. Seeing Barcelona illuminated in one of the world’s most symbolic locations was a powerful reminder of the city’s growing global presence.